Paul Friederichsen, president
BrandBiz, Inc.

Paul Friederichsen, president of BrandBiz, Inc., a marketing communications firm, brings over 30 years in advertising experience as a creative director and strategic planner. Paul's work in the home environment area is built upon experience gained from flooring accounts such as Milliken, Poliface, Kronotex, Crossville and Beaulieu of America, as well as appliance brands such as Jenn-Air and Frigidaire. He is responsible for one of the most successful proprietary brand launches in Home Depot history, Traffic Master. Paul is a member of the Surfaces/Stone Expo Education Advisory Council and comments on marketing issues regularly on TalkFloor.com and Floor Radio.